PURL Landing Page in Direct Mail

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How To Use PURL Direct Mail Campaigns to Boost ROI?

Are you losing clients to your competitors due to ineffective marketing? If so, we are here to help you understand its root cause and offer a viable solution.

Modern-day advertising is dependent on digital channels to a great extent. You may lock deals with your clients via email or get orders on your website. Either way, digital media plays a crucial role in your business operations.

However, nearly 306.4 billion emails were sent daily in 2020. Also, the number of social media ads that people are exposed to is rising every day. Thus, digital marketing can no longer be a standalone strategy for your company.

At this point, direct mail comes in—it is attention-grabbing, eye-catching, personal, and engaging. Plus, you can integrate it with digital media using PURLs, QR codes, etc.

This blog will help you understand the PURL meaning and how to use it in your direct mail campaigns to accelerate responses.

What are PURLs?

PURL (personalised URL) is a unique web address that marketers use to target their prospects. Mostly, it has the recipient’s name in it—for example, www.postgrid.com.au/emily-hammer/.

PURLs are an excellent alternative to sending a generic website link to your target audience. Perhaps, they get such website links via email and other channels frequently and may not take the time to open them.

Using PURL direct mail, you can help people view a web page suited to their requirements and make them feel special. Once you have a domain, you can create an infinite number of unique web pages for every prospect on your list.

Quick read: PostGrid for Customer Success Teams

How Do PURLs Work With Direct Mail?

You can use a PURL everywhere, from emails and social media messages to traditional mail. It helps your recipients visit personalised landing pages where they can learn more about your products and services and complete the CTA.

In direct mail marketing campaigns, PURLs can help marketers increase engagement. Here’s how they work:

• Firstly, you upload a list of your potential customers that you want to target under your campaign on PURL marketing software
• Then, link it to a domain, preferably your company website
• The software should be able to combine the first and last names of all your prospects and create personalised URLs for everyone in minutes
• You can download the list of PURLs and print them on your direct mail items using variable data printing (VDP)

Fortunately, PostGrid helps you create PURLs along with printing and mailing items. Thus, you don’t need to look for a software program just for creating PURLs.

Why Should You Use PURL Direct Mail?

There is more than one reason for marketers to use personalised URLs as part of their campaigns. They include:

• Tracking the recipients’ actions in real-time: PURLs let you know which of your prospects viewed your web page and completed the CTA. 
• Increasing response rates: People tend to engage with personalised marketing items that match their requirements and preferences.
• Measuring campaign results: Personalised URLs help you record your campaign’s accurate response ratios and engagement levels. 
• Collecting demographic information: Using PURLs, you can collect details about your prospects’ lifestyle, shopping habits, choices, demographics, etc. For example, you can ask them to fill out a survey form. It is the best way to know your prospects better and collect primary data.
• Reducing shopping cart abandonment rates: Companies can send a PURL direct mail item to every customer who abandoned their cart on your website. It will act as a reminder to them and push them to complete the transaction. Just personalise their cart link with their names to increase impact and drive more conversions. 

Best Practices of Using Personalised URLs in Mailing Campaigns

The following practices can help businesses implement PURL marketing successfully and their ROI considerably:

Use Short URLs

It doesn’t matter if you use personalised URLs with your recipients’ names. Remember that people are not down to typing long URLs to view your customised landing page. Hence, make the job easier for them by using short and simple URLs that take no more than a minute to type in.

Take Advantage of QR Codes

QR codes are a blessing in disguise for almost every marketer. Prospects can simply pull out their phones, scan the code, and get redirected to your landing page.

Thus, consider using QR codes with PURLs, especially for direct mail. This way, your recipients are more enticed to visit the web page and respond to your mail.

Related: Uses of QR Codes in Direct Mail

Integrate PURL Direct Mail With Other Channels

To get optimised results, use the same PURLs on multiple channels to increase your chances of getting more responses. So, if a person misses it by email, they can get to it via direct mail and vice versa.

Test Your PURLs and Don’t Forget to Follow Up

Testing helps you perfect your marketing strategies by telling you which of its aspects generates the most results. You can test PURL combinations, like www.postgrid.com.au/armie or www.armie-postgrid.com.au. Also, you can test your landing page design, offers, and CTAs to see which your audience likes better.

However, don’t forget to follow up with everyone who responded using your PURLs. Take care to help them move ahead of their customer journeys from that point.

Read more: Direct Mail Marketing Guide

Using PostGrid’s PURL Direct Mail to Save Costs and Increase Efficiency

PostGrid’s automated direct mail API and software can help you plan and execute top-notch mailing campaigns. You can either upload your own mailing list or let PostGrid compile a segmented list for you. Either way, PostGrid offers end-to-end print and mail automation services that allow you to conduct effective PURL direct mail campaigns. 

Our solutions are used by several companies from diverse industries, including:

• Healthcare
• Financial services
• Real estate
• Insurance
• Retail and eCommerce
• Education, etc.

We offer several helpful features to back up your PURL marketing campaigns, including address verification, Zapier integration, and real-time reporting.

Want to learn more about how PostGrid works and helps businesses use PURLs successfully in their direct mail campaigns? Request a demo now!

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Direct Mail Integrations

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Top Direct Mail Integrations to Send Offline Mailings With an Online Feel

Are you looking for ways to make your direct mail and digital marketing platforms work together?

If yes, you have come to the right place! We agree that transferring data back and forth between different tools can be daunting and time-consuming. 

The good news is that there is a way to resolve this issue!

Most automated mailing platforms like ours offer several direct mail integrations to help you achieve this goal. They allow transferring data from online to offline campaigns and vice versa.

Incorporating direct mail into your current tech stack simplifies sending personalised, timely items without disrupting your workflows. You can save time and reduce error-prone tasks while improving offline communications!

Below, we discuss our built-in, seamless direct mail integrations to conduct data-driven, responsive mailings! Let’s dig in!

What Does a Direct Mail Integration Mean and How Does It Work?

A direct mail integration enables you to combine mailing capabilities with your existing digital marketing tools. The primary purpose is to interchange customer data for brand promotions, engagement, and correspondence. 

Let us think about- automating daily posts and reaching relevant audiences with social media marketing tools. Mailing custom postcards using direct mail integrations can motivate your most loyal followers to purchase from you.

You can identify your followers by the number of likes and comments they make on your posts. Sending mailers to them can help push them ahead of their customers’ journeys and boost sales. 

But how can you prepare custom postcards and ship them to the correct people?

Mail integrations allow you to extract data from your online tool to create, print, and send relevant mail pieces. There is no need to complete labour-intensive and time-consuming tasks in-house. All you have to do is push a few buttons, and your campaign is ready!

PostGrid’s native direct mail integrations provide you with

• Triggered direct mailings,
• List import and compilation, and
• Detailed analytics and reports. 

Integrating our direct mail API into your systems makes all mailing features available to you on a platform of your choice. 

It makes direct mail a breeze because you have all the tools at your fingertips. 

For instance, your CRM only allows you to view, manage, and track new client orders on your website. But a direct mail integration enables you to prepare and send offline items, like an invoice or customer account statement. 

It is handy because many people prefer getting offline correspondence. Also, direct mail response rates are higher than email, making it one of the best-performing channels.

Using direct mail integrations to automate sending marketing and transactional items to customers is the need of the hour!

How to Expand Your Marketing Activities With PostGrid’s Top Direct Mail Integrations?

PostGrid offers many integrations, enabling clients to send offline mailers from a digital ecosystem.

Our zero-code integrations ensure you complete the process in a few minutes without advanced technical know-how.

Here are some of our most popular direct mail integrations:

HubSpot to Automate Marketing and Transactional Mail

PostGrid offers easy and quick HubSpot direct mail integration to add offline mailing to your marketing, sales, and customer management tools.

This integration enables these companies to print and mail postcards, letters, cheques, invoices, statements, and other items with a few clicks.

They can automate direct mail campaigns, from design and printing to labelling, distribution, and tracking!

You can send triggered mail pieces, which you generate from HubSpot lists, workflows, and contacts.

Also, you create new flows or contacts based on your needs and campaign goals.

PostGrid leverages this direct mail integration to help businesses send personalised mailers, making them stand out! Here are some use cases:

• Onboarding new customers: You can send a welcome letter or postcard to make an excellent first impression. It shows you value your clients’ business and care about their preferences and needs. The HubSpot integration simplifies shipping on-demand mailers to every new customer without your manual intervention each time.
• Lead nurturing: Keep in touch with your prospects by sending frequent mailings to remind them about your brand. It is the best way to push them ahead of the marketing funnel. The HubSpot direct mail integration allows you to nurture leads without wasting time or resources.
• Cart abandonment: Connect with website visitors who add things to their shopping carts and leave without buying them. Our direct mail integrations can plug into your eCommerce websites to send reminder mailings at the correct time to revisit lost opportunities.
• Re-engagement: It is easier to produce repeat businesses from existing customers than get new leads. Thus, conducting client re-engagement win-back campaigns allows you to act promptly and not lose customers to competitors.

There are several more use cases for HubSpot triggers. Once you get started with our HubSpot direct mail integration, you can

• Set specific events (like website sign-ups, cart abandonment, or repurchase) and
• Select the resulting actions (sending postcards with discounts, letters, educational newsletters, and more.)

Companies can use the HubSpot direct mail integration to decide the volume, timing, mail type, and event-based triggers! We help complete the print and mail processes in an automated manner!

ActiveCampaign for Triggered and Bulk Mail Programs

Generate more leads and sales with a high ROI using our ActiveCampaign direct mail integration for marketing.

Your sales and marketing teams can use this integration to connect with your audiences beyond email or once-in-a-while calls.

ActiveCampaign is one of the best marketing automation tools. Integrating our direct mail API into your account makes it better!

PostGrid allows you to avail yourself of many features via its direct mail integrations, like

• Multi-channel marketing capabilities,
• Address verification
• Tracked mail marketing with custom QR codes and links, and
• Two business days SLA.

A leading healthcare provider in Adelaide recently launched a large-scale mailing campaign using our ActiveCampaign integration.

They used ActiveCampaign for years but only focused on email marketing and social media. Direct mail was a breath of fresh air for them because they could tap into new markets, engage more prospects, and boost their brand reputation.

PostGrid helped the organisation set up the ActiveCampaign direct mail integration in only a few minutes. Also, our dedicated dev support and detailed API documentation assisted the team throughout the process.

Salesforce for Effective Multi-Channel Campaigns

Salesforce is one of the largest CRMs worldwide, with many comprehensive tools for businesses. It is a leading player in offering clients customer acquisition, retention, and branding features.

PostGrid’s Salesforce direct mail integration works the same way as others. You can set it up without coding and send mailings from within your system for ease and convenience.

Here are some use cases:

• Save design costs with pre-built templates.

Use PostGrid’s professionally-built templates to create custom artwork for your mailers.

• Boost responses with data-driven campaigns.

Send individual mailings based on customers’ behaviours via our Salesforce direct mail integration and contact relevant prospects promptly.

• Generate dynamic QR codes to track engagement.

Ship items with trackable features to get in-depth campaign performance analytics.

• Connect direct mail with digital channels.

Use the Salesforce direct mail integration to launch omnichannel campaigns and increase brand visibility. PostGrid lets you pull off these campaigns under one roof—effectively and affordably.

Zapier to Access Data From Over 1,600+ Apps

Zapier direct mail integrations let you connect PostGrid’s online mailing features with 1,600+ applications.

Hence, you can automate many direct mail tasks, like advertising, invoicing, compliance, and more!

PostGrid + Zapier direct mail integration can help you accomplish any task you want, depending on the apps you connect with.

For example, you can pair PostGrid, Zapier, and Jotform to send tailored quotes to prospects by preparing and sending custom forms. Or you can connect with Google Ads to take relevant data and use it for your upcoming direct mail campaigns.

The possibilities are endless!

More Details About PostGrid’s Affordable, Speedy, and Effective Direct Mail Integrations

Our all-in-one solutions allow companies to prepare, print, and ship items all at once 

We serve all industries, including healthcare, retail and eCommerce, real estate, insurance, and more. They can plug PostGrid’s direct mail API into their favourite platforms!

Here are our top features that you can find in every PostGrid direct mail integration: 

• Print and mail fulfilment: Our API assists you throughout the printing and mailing process. We handle all tasks, like adding postage, stuffing envelopes, sealing, and shipping online. PostGrid’s reputed printing partners ensure high quality when preparing your items. Then, Australia Post helps us complete the delivery stage. 
• Real-time tracking: Check your campaign’s progress in real-time to stay informed and follow up with recipients at the correct time. 
• Variable data printing: Add variables to every mail piece to make your campaigns unique and memorable. 
• Address cleansing: To prevent mail returns, update, standardise, and verify your mailing lists with PostGrid’s direct mail integrations. 

Every direct mail integration we offer plugs these features right into your system. Thus, you can experience better flexibility, save time, and increase efficiency!

Request a demo now to know more about PostGrid’s direct mail integrations and how they can benefit your business!

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

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The post Direct Mail Integrations appeared first on PostGrid.

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Online Document Print Services

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How Document Print Services Help Businesses Increase Mailing Accuracy and Cut Costs?

Did you know that 67% of companies globally believe there will be an increase in the demand for printing equipment in all sectors by 2025? But why? It is a popular myth that print is dead because digital evolution has taken over!

However, statistics suggest otherwise, and businesses continue utilising printed documents and items.

Most companies use document print services like PostGrid to cut manual effort and unnecessary expenses. Also, these solutions help businesses print documents of high quality, showcasing them as elegant and professional.

Ensure to select service providers that offer complete print and mail fulfilment to help you increase efficiency. Hence, you can complete all your direct mailing tasks in one go and at lower costs.

Now, you may wonder why can’t you email documents to your clients or customers? The answer is you can! But, you may still need to print documents and mail them, primarily those that need a physical signature. Also, offline mail gets more attention than email and boosts response ratios!

This article talks about online document printing that enables you to send traditional mail without draining your budget or wasting time. We will also discuss the different document types you can send using automated services like PostGrid.

Let’s begin!

What Is Document Printing and Mailing?

Printing and shipping documents is a daily chore for almost all companies. For instance, you may need to send a bill copy to a client who called the other day asking for the same. Or, you would want to send payment reminder letters to some customers who are yet to pay their dues.

Therefore, companies must draft thoughtful plans to optimise document printing and save costs. Moreover, they also need to reduce the manual effort that takes their staff hours and weeks to complete.

In short, document printing and mailing consists of:

• Drafting and personalising documents
• Printing them on high-quality paper stock
• Assembling and stuffing them into envelopes
• Affixing postage stamps and sealing envelopes
• Printing and sticking address labels
• Dropping them in a mailbox or taking them to the Post Office for lodging

Types of Documents You Can Send Using Document Print Services

At PostGrid, we get many enquiries, like ‘where can I print documents.’ Luckily, we provide print and mail services to help you out. But, let us discuss the different types of documents before we get into how PostGrid can transform your direct mailing needs:

Statements

This word can mean different things for various businesses. For example, banks and financial services send bank statements to their customers every month. On the contrary, other businesses send client statements reflecting their past transactions and outstanding dues.

Such document printing helps you get paid on time and keep tabs on every client’s buying history. But, it can be hectic and time-consuming to print and mail statements frequently.

Thus, you can try using a document print and delivery service to send out statements without compromising the work quality at your office.

Legal Documents

It is not hard to print documents for use within your organisation. Your staff might print out loads of papers every day for internal purposes. But, creating legal documents needs you to be careful. You cannot ship legal forms with typing errors or misspellings.

Also, you must follow several data security laws like the Privacy Act 1988. Thankfully, PostGrid’s document print services are PCI DSS Level 1, SOC 2 – IRAP (Australia), ISAE 3402, ISO 27001, and ISO 9001 certified.

Invoices

Drafting invoices is also daunting because there are tons of details to personalise. For instance, every invoice has different payment terms, due dates, amounts, particulars, sales representatives, etc. Thus, you may need to hire full-time employees to complete the task if you don’t use online document printing.

It would cost you more and still not guarantee accurate results. Your employees are human and would make some manual mistakes now and then. Instead, you can send accurate invoices that don’t need a lot of revisions, not giving your customers a chance to complain.

Contract Agreements and Renewals

Sending contract agreements via mail is a norm for many companies. It helps you seal a deal and move ahead with the transaction. If you are wondering ‘where can I print documents in Australia,’ it is because you are tired of processing contract forms manually.

The same goes for renewal letters that consist of tons of details. Also, it takes forever to print documents and send them via the Post Office.

Invitations

Invitation cards enable companies to invite their customers, business partners, stockholders, etc., to specific events. You may send out invitations for events your company will host like press meets or product launches. Or, you would like to invite people to your booth at a trade fair to increase foot traffic and boost visibility. Either way, you need an efficient document print and delivery service like PostGrid to get you started.

Credit Reminders

You will always have a list of unpaid dues and debtors. These could be clients that might have forgotten to pay their bills and need a little push from your side. Hence, you can print documents like payment notices or credit reminders to remind them. It allows you to reduce outstanding payments and regulate your incoming cash flow.

Newsletters

Biweekly or monthly newsletters help you keep in touch with your past and prospective customers. They comprise information about your new products and services, the latest industry news, upcoming events, etc. Hence, consider using document print services to send newsletters, increasing brand awareness and bridging communication gaps between you and your prospects.

Advertising Letters

A well-curated and creative marketing letter can bring in more business than you think. Direct mail statistics show that people like getting mail, and its response rates range up to 9%.

You can use PostGrid’s document print services to send:

• Customer onboarding letters
• Thank-you letters to loyal customers
• Advertising letters with sales discounts and other offers
• Holiday greeting letters, etc.

Companies acquire and retain more customers when they print documents like these as an integral part of their marketing strategies.

Features You Should Look For In a Document Print and Delivery Service

Try looking for helpful factors while selecting document print services for everyday operations. They should offer features that help you function more efficiently and speedily and include:

Customisation Options

Customising before you print documents is a prime characteristic that all vendors should provide. They should offer ample options for you to select from according to your requirements, like:

• Paper stock: There are several paper weights available for different documents. Also, you would need size options suitable to print your entire content on paper. PostGrid’s document print services have several sizes and weight choices to help you make your documents look as needed.
• Binding and coating: Sometimes, you may need to print documents that require binding though most of them only have two to three pages. Along with binding, you should also get coating and finishing options from your document print and delivery service provider.
• Templates: Not all providers offer ready-to-use templates for free to help you save on design costs, but PostGrid does. You can download any template in PDF or HTML format and use it as you like.
• Branding: Another crucial feature is branding, wherein you can add your company logo and contact information before you print documents. Also, such customisations include inserting images and changing fonts to help you speed up your document creation process. PostGrid’s direct mail API and the dashboard has several such choices, enabling you to draft your own documents. See the image below:

 

We make trans promotional mail a breeze for businesses. Using our document print services, you can brand your transactional documents and use them for dual purposes.

Often, people preserve transactional mail like invoices and receipts for a long time. Hence, you can increase brand visibility by adding promotional messages to your documents.

API Integration

If you want to save time on filling every detail in your documents, look for a direct mail API like PostGrid that integrates into your system. Using our document print services, you can fetch the required data within seconds and autofill all the fields automatically.

You can integrate PostGrid into your CRM, human resource management, billing software, etc. Some of our popular integrations include:

• Quickbooks
• Hubspot
• Salesforce
• Marketo
• Zapier, etc.

Also, the entire process does not take more than a few minutes. Our zero-code and native integrations help you use online document printing without technical expertise.

Bulk Mailing

Bulk mail needs you to obtain a permit and complete the necessary documentation. Hence, you should choose a document print and delivery service that accommodates your ever-growing needs. It should help you create and ship any number of documents you need.

PostGrid’s direct mail services do all the paperwork on your behalf and let you print documents in bulk. Our API is scalable and can work with huge volumes of requests simultaneously.

Tracking

Real-time tracking lets you stay informed on the status of your sent mail. It helps you print documents that are trackable up to the delivery point. Therefore, you can follow up with your recipients on time and increase the efficiency of your mailings.

PostGrid allows you to track items the minute you place an order. Thus, you can see the progress live and coordinate your other activities accordingly.

Ideal Australia Post Services to Help You Mail Documents Efficiently

Australia Post offers several mailing options to send different types of mail items. Below, we will discuss some of your primary choices that aid your online document printing and mailing:

Domestic Letter With Tracking Imprint

It is one of the most affordable choices for sending and tracking your documents. Using this service for document printing, you can get features like:

• SMS and email notifications
• $100 compensation cover
• Online tracking or extraction of delivery status files for bulk items

However, please note that you should mail at least 10,000 items annually to use this service.

PreSort Letters

This Australia Post service helps you send fully addressed mail, making it ideal for online document printing and mailing. You can avail of discounted rates if you send 300+ barcoded and presorted documents.

Plus, you get further discounts on selecting Regular delivery for documents that aren’t time-critical. It is also easy to pay for PreSort Letters because there are several options available, like:

• Postage meter
• Australia Post business credit account
• Cash
• Debit or credit card

Hence, it is a flexible option for document printing and shipping.

Print Post

If you print documents like magazines, newsletters, catalogues, and newspapers, Print Post can help you ship them accurately. It allows you to send personalised messages with your publications and save money by presorting the items.

Other features include a free return of undelivered mail and secure deliveries.

Please note that these options are for bulk mailing documents, and you may need to sign a pre-approved contract with Australia Post. You can opt for services like Priority Mail and Registered Mail, but they are expensive. Hence, use PostGrid’s document print services to send mail in any volumes and prevent signing long-term agreements as such.

More About PostGrid’s Document Print Services

PostGrid offers many more features that assist you in every step of your online document printing process. We have discussed some of them below to help you understand better:

Address Verification

There is nothing more annoying than shipping a crucial document to a client via express postal service and getting it returned. Often, the reason is an incorrect and invalid mailing address. We are sure you are too busy to check the accuracy of every delivery address before you print documents and mail them.

Hence, PostGrid offers automatic address verification for your mailing lists before mailing. You can upload your contacts as usual, and our solutions let you know whether they are correct.

Our document print services also standardise your addresses, helping Australia Post complete deliveries more quickly and efficiently.

Furthermore, PostGrid is AMAS-certified and offers a 99.99% deliverability guarantee. Thus, you can print and mail documents without worrying about mail returns and lost items.

International Mailing

If you operate overseas and need to mail documents to different countries, PostGrid has got you covered. PostGrid’s document print services allow you to send mail to more than 245 countries with the same efficiency. Moreover, we work to help you get the most affordable rates for international mailing.

Our solutions also enable you to reformat addresses according to the destination country’s postal guidelines and transliterate them. Hence, you can print documents and send them anywhere without thinking twice.

Adding Inserts

Your business can save tons on postage by adding marketing inserts with your documents. For instance, our document print and delivery service can help you send coupons, flyers, postcards, etc., in the same envelopes as your invoices. They can help you promote your offerings to existing customers and attract repeat orders.

PostGrid’s document print services also offer variable data printing to help you personalise your marketing inserts. Imagine a customer getting an eye-catching flyer carrying their name with their monthly statement. It makes them feel special and gets them excited about your brand.

Data Privacy and Security

Our solutions are compliant with all data protection and security requirements in Australia. PostGrid strives to offer you a safe and confidential platform for online document printing.

Flexible Pricing Plans

You can choose any membership plan based on your monthly and yearly mailing needs. They offer different prices to help you start mailing documents affordably and flexibly.

Thus, you no longer need to search ‘where to print documents near me’ because PostGrid provides everything you need under one roof.

Campaign Insights and Analytics

Naturally, you would like to know your campaign performance and reports. For example, suppose you add pURLs and QR codes in your documents to help customers scan and pay. In this case, your campaign analytics tell you the exact number of responses.

Therefore, PostGrid’s document print services allow you to access the campaign insights via your dashboard. They help you prepare well for your upcoming campaigns and double the engagement levels.

24 x 7 Customer Support

Our customer onboarding and technical support teams are always available to help you. Hence, you can integrate our direct mail API into your CRM and print documents effortlessly.

To Summarise

It is high time to organise your document printing activities and cut unnecessary expenses. The entire process includes numerous tasks that lower your staff’s productivity and affect your daily operations.

Using PostGrid’s document printing and delivery service, you can automate everything and focus on other business areas. It allows you to print and mail documents 50% faster and 5x more efficiently.

You can integrate our API or use our direct mail automation software according to your needs. Sign up here to see how PostGrid’s document print services can help you send different mail items effectively!

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

SIGN UPREQUEST A DEMO

The post Online Document Print Services appeared first on PostGrid.

Via https://www.postgrid.com.au/document-print-services/

source https://postgridaustralia.weebly.com/blog/online-document-print-services9590624

Australia Post Express Mail

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How To Send Super Fast Post Mail Using Australia Post Express Post

Businesses often have to send important and time-sensitive documents. Yet, they often struggle to meet this requirement. Postal mail is not famous for its communication speed, but there are certain exceptions, such as Australia Post Express Post.

The Express Post is one of the best ways to send time-sensitive documents for your business. But many companies are still unaware of its features and how to use it efficiently for their business communications.

Here, we explain everything you need to know about the Express Post service from Australia Post. The article also elaborates on how you can use it for sending your business letter and, more importantly, how you can optimise your business communication.

What is Australia Post Express Post?

The Express Post service from Australia Post is the fastest postal delivery option offered by Australia Post. The Aus Post Express Post service comes with a next-business-day guarantee. It means the Express Post service assures the delivery of mailers on the very next business day.

So, if your business needs a letter delivered ASAP, Express Post is the best way to go. To make postal communication even easier, faster, and smoother, you can also use Express Post prepaid envelopes. Businesses can even buy prepaid envelopes in bulk and save money on them.

Note: Australia Post has temporarily suspended its next-business-day guarantee due to the current circumstances. However, Australia Post Express Post remains the fastest way for you to send postal mail across Australia.

 Also Read: How to Send Priority Letters Effectively?

Australia Post Express Post Network

There is no question that the Express Post service from Australia Post is the fastest way to send your postal mailers. However, the next business-day guarantee does not apply to a few remote locations. The Express Post network consists of all the capital (except Darwin) and selected significant towns within which you can avail of next business day delivery.

But, there is little need for concern because the Express Post network covers 80% of Australian addresses. The Aus Post Express Post network includes business addresses, private addresses and Post Office (or PO) Boxes.

As you can see, if we go by the numbers, then the chances are your mailer will most likely get delivered on the next business day. Even if your destination is not listed in the network, the Express Post is still the fastest way you can send your mailer.

How To Send a Letter Via Australia Post Express Post?

Sending a letter via Express Post Australia is the same as sending a standard letter. You can lodge your Express Post letter in one yellow street posting box.

But, if you don’t want to take any chances or be extra careful with your mailer, you can always give your mailer over the counter at the Post Office.

However, keep in mind that there is a lodgement cut-off time. In addition to that, you can use Australia Post’s location and hours tool for finding the nearest post office or yellow Express Post box near you.

Pick Up From Business Premises

If you are looking for a more convenient option, you can set up a regular pick-up directly from your business.

However, you need to be an Australia Post credit account customer to organise a regular pick up of Australia Post Express Mail.

And if you are an Australia Post credit account customer, all you have to do is make a call at 13 11 18.

Don’t Use The Red Street Posting Box

People make a common mistake when sending Express Post mailers to put them inside a red street posting box.

The red street posting box is not meant for Aus Post Express Post mailers, and using them could delay your mail delivery.

So, it’s a good idea not to use the red posting boxes even if you see one right outside your office or home.

Lodging Time For Aus Post Express Post

If you wish to post your Express Post envelopes over the counter, you should reach there by 5 pm. But, this time, maybe a little earlier in certain provincial and suburban Post Offices. In any case, it is best to lodge your mailer early because you don’t want to cut it close to the closing time.

Sending Aus Post Express Post via a yellow street-posting box also has the same lodging time. It means you need to lodge your mailer in the Yellow street-posting box by 5 pm. For some Perth suburbs and provincial cities, the lodging time may be a little earlier.

Of course, you can only send your Express Post envelope from Monday to Friday. It would be best to keep that in mind unless you want to have any delays in shipping your mailers.

How To Send Letter To Destinations Outside Australia Post Express Post Network?

The best option for you to send urgent mailers to destinations not listed in the Express Post network is still Express Post mail. Express Post is still the quickest way to send postal mailers within Australia when all is said and done. The only concern, in this case, is that you won’t get the next-business-day guarantee.

Using Aus Post Express Post ensures your mailer’s fastest processing, handling, and delivering time. Even if the destination is outside the Express Post network, you still get the quickest possible delivery for your mailers.

How To Speed Up Aus Post Express Post Delivery With The Help of Automation?

We already know that Aus Post Express Post offers the fastest way to deliver your postal mailer. With a guaranteed next business day delivery, you can’t speed up the delivery. But what about the processes before the mailer reaches Australia Post?

Most businesses struggle to get their mailers personalised, printed and delivered to Australia Post in time. This is where automation comes into the picture. An advanced direct mail automation system like PostGrid can ensure that your postal mail is printed and ready for delivery on time.

You can even schedule your mail delivery, so you don’t have to check up on its progress every chance you get. It also means that you don’t have to worry about the lodging time, postage calculation, etc. because PostGrid takes care of it.

Conclusion

There is no better choice than Australia Post Express Post to send time-sensitive or urgent documents. Businesses often depend on Express Post for the super fast delivery of their mailers. However, business calculation often gets disrupted when it comes to personalising and printing mailers.

Thankfully, there are advanced direct mail solutions like PostGrid that can help businesses optimise their direct mail operations. You get a lighting-fast direct mail process with automated personalisation, printing, and delivery.

Furthermore, PostGrid prints delivery addresses in a standardised format. As a result, Australia Post can sort and deliver the mailer with zero delays. But most importantly, it allows you to sit back and relax. At the same time, the system automatically sends Aus Post Express Post with zero delays.

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