Business Postcard Ideas & Examples
As far as marketing channels go, a business postcard is by far the most effective and least ignored one by the customers. Business postcards add a personalised touch to your marketing campaigns and are more likely to get a response from their recipients.
What works in favour of postcards as a marketing channel is that they offer a different marketing approach. Today, most companies prefer digital marketing channels over direct channels. It means the digital space is brimming with advertisements, and postcards offer a fresh alternative to this ongoing trend.
Additionally, you can now use advanced automation tools like PostGrid for your postcard marketing campaigns. Below, we will discuss some of the best business postcard ideas that are fast gaining popularity today. The postcard examples provided here will help you understand how to use postcard marketing for your unique business.
15 Postcard Marketing Ideas For Business For Optimal Growth
As you know, businesses can effectively use postcard marketing to generate high response rates from the target audience. Numerous industry verticals are already incorporating postcards into their marketing strategies. But, how versatile are postcard marketing ideas for business?
Below are some of the most desired business postcard ideas for businesses to help you understand how you can use postcard marketing.
#1 Postcards For Real Estate Businesses
In the past, postcard marketing was a significant marketing channel employed by practically every industry vertical. However, as time changed, almost all industries switched from direct marketing to digital marketing.
Incidentally, the real estate industry always remained loyal to postcard marketing. It should give you an idea of the effectiveness of postcards in real estate marketing. Realtors can use the postcards to introduce their real estate business and its services to potential buyers/sellers.
The realtors can also use the postcard to showcase their real estate portfolio, including featured lists and sold properties. Using authentic images of properties on sale is also a great way to boost the response rate.
#2 Postcard For Restaurants
Restaurant postcards are one of the best postcard examples for businesses. The customer base of a restaurant business is always centred around the locality of the restaurant’s physical location. A postcard is a perfect way to let customers know about a newly opened restaurant branch in a locality.
However, that doesn’t mean restaurants don’t have to wait till they open up a new branch to use postcards for marketing. Restaurants can use postcards for advertising a new dish or cuisine that they want to introduce to their customers.
Furthermore, the postcard can include details like
- The menu
- Contact information
- Social media pages
- Location/address
Including such details in the postcard makes a restaurant more discoverable and boosts interaction with the brand.
#3 Postcards For Travel Agencies
Postcards and travel are like bread and butter. They compliment each other so well that there is a whole industry around it. Hence, it only makes sense for travel agencies to use postcards for their marketing campaigns. One of the main reasons people enjoy sending travel postcards is that they have beautiful pictures of the places ‘you’ve been to.’
Similarly, travel agencies can include pictures of places the customer ‘could go to.’ And seeing such amazing images of landscapes and old castles on a postcard is different. Additionally, travel agencies have the flexibility to present numerous travel destinations.
Travel agencies can also highlight essential details such as package prices, must-see locations nearby, and even travel tips. Additionally, travel agencies can highlight their contact details in the image to maximise their reach.
#4 Postcards For Spa Salons
Spa salons are a niche industry that is relatively new to many of us. Even though spa salons have been around for years, most have little to no marketing strategy. Postcards offer an effective way for spa salons to reach out to their target audience and make themselves noticeable.
Some of the business postcard ideas for spa salons are:
- Customers are invited to showcase the spa business’s new services.
- Attract new customers with new and attractive promotional material.
- Sending invites before hosting a raffle.
- Use enticing giveaway offers to bring in fresh customers.
Apart from the points listed above, spa salons can also use postcard marketing to expand their operations and clientele. The postcards are practically weightless and highly portable. Hence, postcards have a higher chance of getting passed around by their recipients.
#5 Postcards For Educational Institutions
Educational institutions of all sizes and types can use postcards for marketing purposes. One of the most significant advantages of postcard marketing for educational institutions is that it is significantly cheaper.
Most schools and colleges often send large brochures and even booklets to prospective students. Although they can convey more details to the reader, it is still better to use postcards as the initial touchpoint.
If a candidate shows interest in the educational institution, the latter can then consider sending long brochures or booklets. Furthermore, academic institutions can also use direct mail for sending out invites for events such as open houses and campus tours.
#6 Postcards For Cafes/Bakeries
Cafes or bakeries can use postcard marketing campaigns similar to those we discussed for restaurants. So, suppose a cafe or bakery is new to a locality. In that case, they can kick off a postcard marketing campaign with a “Just Opened” massage.
A more effective campaign would also include a coupon for a free pastry or coffee on the opening weekend. It can effectively help cafes/bakeries establish their brand and give a taste of their product to prospective customers.
Apart from branding purposes, cafes and bakeries can use postcards for marketing any social events they wish to conduct. For example, bakeries could run a local pastry fest and use postcards to get the maximum number of attendees. Including contact information and even a map to the shop can also help establish the cafe or bakery business.
#7 Postcards For Nonprofit Organisations
As we have already mentioned, postcards are significantly more affordable than almost every other type of direct mail. These inexpensive postcards are perfect for nonprofits that want a cheap but effective way to connect with donors.
But, the affordable nature is not the only thing that works in favour of postcard marketing. Nonprofit organisations can use the image side of the postcard to tell heartwarming stories of how the organisation helps people.
By doing so, nonprofits can show the work they do and its impact on society. More importantly, it shows the donors how and where the organisation spends their money.
#8 Postcards For Art Galleries & Museums
Another postcard example worth mentioning in this list is the one used by art galleries and museums. The postcards used by museums or art galleries usually reach out to their members as part of their routine communication.
These routine communications can also include the occasional Christmas and birthday cards. Apart from this, museums or art galleries can use postcards as promotional material for an event they are conducting.
Once again, the image side of the postcard plays a vital role in generating interest in the audience. Museums can use the image of their star attraction of an event in the postcard and significantly sway the recipient into attending the event.
#9 Postcards For Vet Clinics
Much like regular clinics, vet clinics can also implement postcard marketing campaigns. Here also, the vet clinic’s services get highlighted in the postcard. However, unlike regular clinics, the vets can include cute pictures of pets to make the postcard look much more exciting to the recipient.
Furthermore, vets can add animal or pet trivia to make the postcard more attractive to the reader. The vet can also personalise the postcards based on what kind of pet the reader has. However, this requires high-quality data, and hence it is best suited for the existing or past customers.
#10 Postcards For Clothing Stores
Clothing stores can also use postcards for marketing their business. A postcard is a visual medium. It provides the perfect way for clothing stores to showcase their best product. Therefore, postcards are ideal for launching a new clothing line.
In a way, the postcard acts as a product catalogue for the clothing stores. However, the clothing stores would need to provide incentives like a launching offer or a discount to ensure the best result for the postcard marketing campaign.
Or the store could use the postcard during the festive season to let the maximum number of people know about the sale offers. And despite using a lot of images, the store owners can still save a lot of money in the printing and mailing of the postcards. The stores can optimise their direct mail process further by using an automated system like PostGrid.
#11 Postcard For Plumbing Services
Not many of you might have expected to see plumbing services as part of this list. Nonetheless, postcards as a marketing channel can do wonders for plumbing businesses. Plumbing and other maintenance works thrive on name recognition.
Therefore, it should be self-explanatory how and why postcards are for marketing plumbing services. Plumbing service providers can use postcards to remind customers about their warranty periods or inform customers when they are due for another service.
Even in the plumbing or home maintenance business, you can use postcards to give discounts. Additionally, plumbing businesses can also provide their contact information in the postcard.
If the plumber does a good job, the customer will recommend their service to their friends and family. And it is not so hard to see that they use the postcard to pass the plumber’s contact information to the next person.
#12 Postcard For Medical Service Providers
Medical service providers, especially local community clinics, can benefit from postcard marketing. The primary use of postcard marketing for medical service providers is to promote their services.
However, the medical service providers can also use postcards to declare a new addition to their firm. For example, let’s say that a new pediatrician is joining a local clinic.
Here, the clinic could send our postcard mailers informing people about the new addition and the new service it can now offer. The clinic could also arrange a health talk by an expert and invite the whole community to the event via postcards.
However, the clinic must ensure that they don’t forget to add the working hours. The postcard should also include the contact information along with the emergency lines.
#13 Postcards For Gyms Or Fitness Centres
Even though postcard marketing is not so popular as a marketing channel for gyms or fitness centres, it has a lot of untapped potentials. For example, gyms can use postcards to provide the contact details of their trainers and offer a free consultation call to the target audience.
Another strategy the gyms can use is to leave these postcards at the front desk. The postcards can act as a brochure for the gym. The gym members can take a couple of them from the front desk and pass it to their friends and family.
Gyms can also include a free pass with the postcards to get better results. Another effective method that gyms can use is to partner with other local businesses. For example, gyms can discount people who buy coffee or snacks from a nearby cafe and vice versa.
#14 Postcards For Supermarkets
Supermarkets are perhaps the most suited business model for employing a postcard marketing strategy. Why? Because they often bring in new products/produce, have regular sales on particular items, and offer a wide range of products.
It is relatively easy to find free images for supermarket postcards, which help cut costs. Additionally, supermarkets can use a direct mail automation tool like PostGrid to create customised postcards that align well with their brand.
#15 Postcards For Construction Companies
Construction companies can use postcards to target their customers better. For example, a construction company can target new homebuyers. New homeowners likely want to have some construction work done to their new place before settling in.
Postcards for construction companies should only include the necessary details that the customers need. In other words, construction companies don’t need to elaborate on how they work in the postcard. The reason is that postcards only have minimal space for accommodating all the details.
What Are The Makings Of Good Business Postcard Ideas?
Suppose you are looking for postcard marketing ideas for business. In that case, you should know a few factors that help you get the optimal results. Certain aspects of the postcard can help you better convince your audience into making the desired action.
Below we list some aspects that can help you make the most noticeable factors in all business postcard examples.
Headings And Subheadings:
Good old fashioned headings and subheadings not only make clear what your postcard is about. They also make it easier for the reader to determine whether your postcard is relevant to their specific needs.
Highlighted Benefits:
The customer does not want to know how superior your product or service is unless they can see how they benefit from it. Hence, it would be best to make it a standard practice to list the benefits your business can offer them. Ensure that these benefits are highlighted well on the postcard so that the customer doesn’t miss them.
HD Images:
At this point, you should already be aware of the significance of images in your postcards. HD or High-quality photos can give the customers a better understanding of the product or service you are offering.
Furthermore, the quality of the image you use can also affect how the customers perceive your brand. A sloppy postcard with poor quality images gives the impression that the brand is not a reliable one.
Engaging Copy:
Writing an engaging copy for your postcards is probably one of the hardest things to do. However, there is a hack you can use to ensure that your document is engaging. Try putting yourself in the customer’s position and ask yourself whether the copy is exciting or attractive to you as a customer.
Social Media Profiles:
Postcards are an ideal way to boost your company’s social media presence. Try to include your social media profiles, including Facebook, Instagram, Twitter, etc., in your postcards so that your customers can interact with your brand online.
Company Logo & Contact Information:
Last but not least you must include both your company’s logo and contact information. Providing the company logo will help your target audience recognise your brand in the future and help in re-engagement strategies. The contact information lets the customer know that they can get in touch with you whenever they want.
Conclusion
Business postcards allow companies to reach out to their target audience in the most effective way possible. They have a high response rate and are incredibly versatile that practically every industry vertical can use them.
The various postcard campaign examples that we discussed above are proof of postcards’ versatility as a marketing channel. However, it would be best to have a specialised tool like PostGrid to help you effectively run a postcard marketing campaign.
PostGrid enables you to automate every process involved in your direct mail campaign. You can personalise your business postcards with attractive customisable templates and use top-quality printers to print them. Furthermore, you can even use PostGrid to make postcard deliveries via Australia Post and ensure on-time delivery at the most affordable rates.
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