Customer Data Validation: What Is It And How Can It Help To Grow Your Business?
Customer data is one of the things that can have a significant impact on all your business operations. It means accurate customer data can lead to successful business operations. But on the flip side, it also means that inaccurate customer data can harm your business operations. The best way to avoid this is by employing customer data validation for your business.
Here, we will provide you with a quick guide to customer data validation and explain why it is crucial in ensuring effective business operations.
What Is Customer Data Validation?
Business organisations must validate the information provided by their customers to validate their identity. The process of validating customer data is called customer data validation or customer verification.
Organisations may have different names for the data validation process, such as customer data verification, customer validation, Etc. However, the underlying process remains the same despite having several names.
Companies can use customer data validation to minimise the risks in their internal operations. The risks associated with inaccurate customer data include fraud and identity theft.
Moreover, having accurate information about the customer lets organisations comply with government rules and regulations. Additionally, customer data verification allows your organisation to comply with the regulatory guidelines of governmental/non-governmental bodies and streamline your communications.
Why Is Customer Data Validation Crucial For Your Business?
An accurate customer database is essential for the success of your business organisation. With customer data verification, you can enhance the overall customer experience and the quality of service of your organisation.
Inaccurate or incorrect customer data can significantly impact customer relationships and critical business operations, including order fulfilment. Imagine an eCommerce company consistently delivering their orders to the wrong addresses because they have a poor or no customer data validation process.
No consumer would want to buy from an eCommerce company that can not accurately deliver their orders. An eCommerce company must ensure their customers’ address data validity using an address verification software like PostGrid. Every business organisation must use the appropriate customer data verification tools to validate the essential customer data.
Here are three compelling reasons to use customer data validation for your business organisation.
#1 Boost Your Marketing Results
One of the most compelling reasons to employ customer data verification for your business is to streamline and boost your marketing results. Take direct mail, for example. You can only send direct mail marketing material to your customers with accurate address data.
Organisations like yours can easily overcome this issue using an address verification tool like PostGrid. By doing so, you can ensure that your direct mail marketing material accurately reaches your customers. As a result, customer data validation minimises return mail rate and maximises deliverability.
Minimal loss and maximum productivity inevitably lead to a higher ROI for your marketing efforts. The same case applies to your other marketing channels and digital marketing efforts. You can use similar tools like PostGrid to streamline your other marketing efforts. By doing so, you can ensure customer data verification for your online and offline marketing campaigns.
#2 Optimise Customer Experience
With the help of customer data validation, you can always place the customer at the centre of all your business operations. You can only hope to provide an enjoyable customer experience if you have up-to-date customer data.
Employing customer data verification lets you ensure better communication with your customers. That’s not all. An accurate customer database also enables you to establish reliable data management for your organisation.
Additionally, customer data validation is critical in establishing a good reputation for your business. You can better personalise your marketing and communication efforts with verified customer information. As a result, it helps you form better customer relationships and cultivate more loyal customers for your business.
#3 Make Faster And Smarter Data-Backed Decisions
One thing every successful business organisation has in common is that they all use data-backed decisions. With customer data verification, your business can make better, faster, and more intelligent decisions using reliable data. Gut instincts can only get you so far, and they are highly dependable in complex business decisions.
A survey conducted by PwC on 1000 senior executives found that organisations that highly depend on data are three times more likely to improve their decision-making. Data-backed decisions also help you determine the best course of action for your business without scrutinising the decision for long. As a result, customer data validation also speeds up your business processes.
It means you must consider customer data verification and previous data before modifying or developing your marketing campaigns. Accurate data lets you formulate more effective marketing campaigns that resonate with your target audience. You can even personalise mass marketing efforts such as bulk mailing with correct customer data.
#4 Enhance Your Business Communication
Effective communication is critical in establishing long-term relationships with your customers. Combining customer data validation and automation is the best way to ensure accurate and effective communication.
Businesses can ensure accurate and convenient customer communication by combining customer data verification and automation capabilities. For example, you can validate your customers’ email addresses and use an automated email solution to send them vital emails.
Similarly, you can also streamline your offline communication with the help of tools like PostGrid. Using a customer data validation tool like PostGird enables you to validate your customer’s address data. That’s not all. You can use PostGrid’s automated print and mail solution to send communication materials to the customer.
We are not talking about sending the standard direct mail marketing mailers. With the help of customer data verification capability and automation, you can send all forms of communication to your customers. It can include everything from invoices to time-sensitive legal documents to customers.
Tips To Find A Reliable Customer Data Validation Solution For Your Business
Finding a dependable customer data validation solution for your business can take time and effort. You must understand that the essential operation in data validation is the same everywhere. The system takes the customer data you give them and compares it against a reliable or verified database to ensure data validity.
Here are some quick tips to ensure you use the right customer data verification solution for your business.
- Ensure the solution uses a reliable and authoritative source for verification.
- It must enhance your in-brand experience.
- The tool should make minimal changes to your existing UX.
- It should encourage mobile-first responsive design.
- It must have advanced security features to avoid data leaks and fraudulent activities.
- The tool should support built-in re-engagement capabilities.
Types Of Customer Data Verification Solutions To Use In Your Business
There are different types of customer data verification solutions you can use for your business. The number of data verification solutions can vary for your organisation depending on the number of communication channels you use.
Using a combination of online and offline communication channels for your business communication is ideal. Doing so can ensure that the customer gets all notifications from your company. Therefore, it is vital to know the essential customer data validation solutions to employ for your business.
Customer Data Validation For Email Address
Email is a critical touchpoint in customer communication and marketing. It is unavoidable in customer services, digital engagement strategies, and more. Ensuring customer data validation of customer email addresses is a must for business organisations.
Several tools allow you to check the validity of email addresses. Ensure to use a customer data validation solution for emails that verify the addresses in real-time. Ideally, the tool or solution you choose should also support bulk email cleaning for efficient business operation.
Customer Data Validation For Mobile Number
The mobile number of customers is another crucial contact information for a business organisation. It is also worth noting that access to accurate mobile numbers means access to high SMS open rates. With customer data validation, you can ensure that you have an active number to connect with the customer.
The customer data verification process for phone numbers and email addresses is similar. Businesses often use both channels for their marketing and communication efforts. Hence, it is essential to use a real-time verification tool that validates the customer’s phone number.
Customer Data Validation For Mailing Address
Postal mail may not be a popular choice of communication channel for regular communication. However, it is an ideal marketing channel that offers an incredible 90% open rate. Businesses often use traditional mail for sending critical or legal documents to their customers. You can optimise your marketing and communication efforts with advanced customer data validation solutions.
Advanced customer data verification solutions for mailing addresses, such as PostGrid, offer several nifty features. PostGrid validates your customers’ mailing addresses by checking the address data against Australia Post’s official address database. The tool even standardises the addresses it verifies and ensures faster processing and delivery of your mailers.
Address Autocomplete is one of the best features you can implement on your website and landing pages using PostGrid’s customer data validation tool. The feature suggests relevant and verified addresses to the user as they fill out online forms. PostGrid accomplishes this by detecting the server locations and the data user enters and comparing it against the AusPost address database.
Schedule a demo to find out how PostGrid’s address verification tool can streamline your business’s customer data validation process!
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